Vanilla Air on March 14, 2014 introduced its first new "LOHACO Jet" special scheme on this Airbus A320-211 JA8391 (msn 300). The aircraft went into service on the following day where it is pictured arriving at Tokyo (Narita). The airline issued this short statement (translated from Japanese) with photos:
To commemorate the surprise giveaway event the new LOHACO jet will be flown on flight JW 903 departing from Sapporo to Tokyo (Narita) on March 15, 2014.
According to ZipanguFlyer, JA8391 promotes the new association with "LOHACO, an e-commerce website jointly operated by major online office appliance seller ASKUL and Yahoo! Japan."