Bruce Drum (airlinersgallery)on Dec 19
Vistara (Delhi) has announced it will launch its joint venture operations on January 9, 2015. The full service airline will start operations from Delhi to both Mumbai and Ahmedabad with 148-seat Airbus A320s.
The airline issued this statement:
With its distribution channel and booking website going live, Vistara, the much-awaited JV between Tata and SIA is ready to take to the skies. The full service carrier announced that its first flight would take-off on January 9, 2015. With Delhi as its hub, Vistara will initially offer flights to Mumbai and Ahmedabad.
Delivering on its brand promise of “a world class flying experience” Vistara is the first full service carrier in India to introduce the ‘Premium Economy’ class. Vistara’s 148-seater A320-200 will offer three separate cabins, with 16 seats in Business, 36 in Premium Economy and 96 in Economy Class. Seats for all three classes are on sales and there will not be a separate fuel surcharge. Vistara is also the first airline in India to offer a value based frequent flyer program called Club Vistara, wherein loyalty points are accrued based on actual spend on the ticket fare rather than miles travelled. Keeping up with the times, airline has done away with the physical loyalty card.
Vistara’s robust distribution channels offer customers an array of options to book their travel. Bookings can be made through direct channels like the company website (www.airvistara.com) and the 24/7 Customer Service Centre (1860 108 9999) or the major Global Distribution Systems (GDS) used by Online Travel Agencies (OTAs) and other traditional travel agents. Vistara’s GDS partners include Abacus, Amadeus and Travelport, which will enable customers to book via all major travel portals.
Vistara’s technology partners – Tata Consultancy Services (TCS), Wipro and Amadeus – will be responsible for its customer support system and IT services. The technology partners are poised to help Vistara fulfill its brand promise of personalization of service and providing a seamless experience to customers. Wipro will manage the Vistara Customer Service Centre, which will handle all customers’ enquiries on reservations, ticketing and Club Vistara FFP. As Vistara’s strategic partner, TCS will be engaged in its various IT initiatives ranging from application service transformation to consulting and business-impacting technology initiatives. Amadeus Altéa Suite will power Vistara’s travel reservations, inventory management, airport departure control systems, as well as revenue accounting and revenue management.
The brand name of the airline, Vistara is derived from the Sanskrit word, ‘Vistaar’, which means ‘limitless expanse’, and draws inspiration from the brand’s domain – the ‘limitless’ sky. The logo is derived from a ‘yantra’, a perfect mathematical form that reflects the unbounded universe. Its fluid interconnecting lines reflect the seamless experience the airline wants to offer its customers. The eight-pointed star at the centre of the logo reflects the high standards Vistara is committed to and the excellence that will be a hallmark of the airline.