QANTAS Airways has revealed an update to its iconic Kangaroo logo as part of preparation for the Boeing 787-9 Dreamliner entering its fleet in 2017.
The change is only the fifth time the red-and-white image on the tail of QANTAS aircraft has been updated since it was first introduced in 1944. The last update was in 2007 to coincide with the introduction of the Airbus A380 to the national carrier’s fleet.
The new design was overseen by QANTAS consultant designer, Marc Newson, in partnership with Australian design agency Houston Group.
NEW QANTAS BRAND – SUMMARY OF KEY DESIGN CHANGES ON OUR AIRCRAFT
A streamlined Kangaroo on the tail of the aircraft, with shading to give it a sense of depth and movement. The Kangaroo itself has been simplified for a cleaner, more modern look.
A silver band has been added to the rear of the aircraft, flowing from the tail through to the rear of the fuselage for a more premium feel and more contrast between the red tail and the rest of the aircraft.
A new, slimmer font for the world ‘QANTAS’ on the side of the aircraft and the colour made slightly lighter.
The word QANTAS is added to the belly for increased visibility when aircraft are flying overhead.
Adding the Kangaroo to the inside curved edge of the wingtips so that they are in-flight and meaning they will also appear in pictures people take out the aircraft windows.
Replacing, centring and enlarging the Kangaroo that appears on outboard engine cowls, so that it is more prominent and identifiable.
Re-introducing the iconic ‘winged Kangaroo’ that featured on QANTAS tails in the 1960s, 70s, and 80s by placing it under the !+$%pit window and integrating it with the aircraft name currently in this position (note: the actual aircraft names are unchanged).
The classic ‘QANTAS red’ and white of the fuselage are unchanged.