Lauren MacNeish

Feb 20, 2018 · 4 min read

How-to

How proof prints help increase photography sales.

Online galleries are great for sales because they allow your client to sit in the comfort of their own home while pondering over what photos to buy. What you might not know is that you can increase those online sales by providing your client with some proof prints; tangible prints allow your client to emotionally connect to their photos as well as see different finishes and options that can push them into actually buying more. Check out our top five reasons to provide your client with free proof prints.

Reason #1: The proof is in the pudding.

As a photographer, you’re probably using a nice screen to view your photos, but can you be sure your client is viewing them the same way? Providing your client with free proof prints allows them to see the quality they can expect from your products, which, in turn, can give them confidence to make large-product purchases. Remember, it’s easy to make an image look nice on the web nowadays, but to make a photo look beautiful in print requires a high-quality photo, and that’s where you can prove the great standard of your photography to your client.

Reason #2: Offline sharing.

Picture this: You have a client, let’s call her Mary. Mary has just had her kids’ photos done by you and wants to buy some prints. You supply her with an online gallery to view her images but give her free proof prints, too. By making this inexpensive decision, you’ve already made Mary unexpectedly happy to see her children in print, but you’ve also opened up the opportunity for more sales. We can almost guarantee that Mary will take those prints to grandparents and all the aunties and uncles…you get the idea. Put simply, these prints will be shown to your clients’ friends and family, meaning you get some free word-of-mouth while increasing the likelihood of print sales.

Reason #3: Control of printing.

Giving your clients proof prints allows them to see the great quality products you offer (see reason #1), which can help increase print/product sales over digital downloads. If you’ve shown that your print quality is professional, your clients will be more inclined to order them directly from you instead of trying to find a printer themselves. When you’re in control of print quality, you can take peace of mind in knowing your photos are being printed beautifully.

Reason #4: Nostalgia heirlooms.

There’s nothing quite like reminiscing over printed photos from your former years. We mostly print photos so we can reminisce in the years to come. There’s something magical about passing down the family’s box of photographs to your kids when they’re older. Help encourage additions to these forgotten treasures by providing your clients with prints they can add to their precious collection. Giving them a beautiful print shows that you care about their photography experience with you, adding value to your business and to the strength of their recommendation. It shows the client’s experience matters to you and encourages them to preserve their recorded moments. Prints ensure that both your work and the client’s memories can last a lifetime.

Reason #5: It’s easy to do.

SmugMug makes proof prints an easy and inexpensive perk to offer your clients. When you’re logged in to your SmugMug account, you can purchase prints at their base cost. You can easily print a full gallery of prints. Choose some of your favorites and try it out for yourself.

  1. Make sure you’re logged in. Navigate to the gallery of your choice and click the Buy Photos button at the top.

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  2. Choose Photos from this Gallery from the list.

  3. Select the photos you want to print, or click Select all to print all the images in that gallery.

  4. Choose the size and type of print you’d like to purchase and click ADD PHOTOS TO CART.

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  5. Complete your checkout, including your payment and shipping information, and within a few days, you’ll have stunning proof prints to pass on to your client.

Want to learn more about selling prints through SmugMug? Head over to our help page for the grand tour.

Lauren MacNeish

Feb 20, 2018 · 4 min read