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“This lens is a time machine.”
When Michal Pechardo’s family lost every photo they had in a terrible flood, he decided to pick up a camera and make some new memories.
What started as a goal to photograph his wife and kids soon grew to encompass parents, grandparents, aunts, uncles, cousins, siblings, and more—and as he shared the joy of a perfectly-timed candid or a family photo shoot with these loved ones, they began to remember the true, timeless power of photography.
When we migrated to the US, recording family photos was something that was really important for me, and once I started sharing photos, the family really connected with it.”
“The photos that I love most are the candid shots, my family having fun, the kids in their own world. When I capture it, I can look back and really tell how much fun they were having.”
“[Photography] was something a lot of my family forgot about—they forgot they forgot, even. They were busy building a new life in the US and so when I started sharing photos with them, they loved it.”
“I don't know if those early photos were good or bad, but it didn't matter, you know? They just loved that they had that memory. That fed my passion. The more photos I took, the more I understood that this was something really important for our family.”
This lens is my love story.
Anniversary trip to Negril, Jamaica
This lens embraces the weird.
This is Gourdon, and he's just one of the many funny faces captured by my faithful camera. I treasure these moments that allow me to be creative and let the weirdness out to play.
This lens captures what we cannot see.
I love taking long exposures because my lens can capture more than I can't see with my bare eyes. It collects all the light that's there and creates this beautiful image.
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Photos by Andrew Tower, Michal Pechardo, Yifei Chen, Gemma Evans, Clay Banks, Christina Gottard, and Anders Jilden
